MEDIAALPHA INC-CLASS A (MAX)

US58450V1044 - Common Stock

17.78  -0.55 (-3%)

After market: 17.78 0 (0%)

Fundamental Rating

2

Overall MAX gets a fundamental rating of 2 out of 10. We evaluated MAX against 68 industry peers in the Interactive Media & Services industry. MAX may be in some trouble as it scores bad on both profitability and health. MAX is quite expensive at the moment. It does show a decent growth rate.



1

1. Profitability

1.1 Basic Checks

MAX had negative earnings in the past year.
MAX had a positive operating cash flow in the past year.
MAX had negative earnings in 4 of the past 5 years.
In the past 5 years MAX always reported a positive cash flow from operatings.

1.2 Ratios

MAX's Return On Assets of -20.44% is on the low side compared to the rest of the industry. MAX is outperformed by 70.15% of its industry peers.
Industry RankSector Rank
ROA -20.44%
ROE N/A
ROIC N/A
ROA(3y)-20.67%
ROA(5y)-9.44%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A

1.3 Margins

With a Gross Margin value of 17.87%, MAX is not doing good in the industry: 88.06% of the companies in the same industry are doing better.
In the last couple of years the Gross Margin of MAX has declined.
The Profit Margin and Operating Margin are not available for MAX so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 17.87%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-14.32%
GM growth 5Y-9.31%

1

2. Health

2.1 Basic Checks

MAX does not have a ROIC to compare to the WACC, probably because it is not profitable.
MAX has more shares outstanding than it did 1 year ago.
The number of shares outstanding for MAX has been increased compared to 5 years ago.
MAX has a worse debt/assets ratio than last year.

2.2 Solvency

MAX has an Altman-Z score of 1.36. This is a bad value and indicates that MAX is not financially healthy and even has some risk of bankruptcy.
Looking at the Altman-Z score, with a value of 1.36, MAX is in line with its industry, outperforming 53.73% of the companies in the same industry.
MAX has a debt to FCF ratio of 18.56. This is a negative value and a sign of low solvency as MAX would need 18.56 years to pay back of all of its debts.
The Debt to FCF ratio of MAX (18.56) is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 18.56
Altman-Z 1.36
ROIC/WACCN/A
WACC9.37%

2.3 Liquidity

MAX has a Current Ratio of 0.99. This is a bad value and indicates that MAX is not financially healthy enough and could expect problems in meeting its short term obligations.
MAX has a worse Current ratio (0.99) than 83.58% of its industry peers.
A Quick Ratio of 0.99 indicates that MAX may have some problems paying its short term obligations.
MAX has a worse Quick ratio (0.99) than 83.58% of its industry peers.
Industry RankSector Rank
Current Ratio 0.99
Quick Ratio 0.99

5

3. Growth

3.1 Past

MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 54.05%, which is quite impressive.
Looking at the last year, MAX shows a decrease in Revenue. The Revenue has decreased by -5.79% in the last year.
MAX shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 5.51% yearly.
EPS 1Y (TTM)54.05%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%91.3%
Revenue 1Y (TTM)-5.79%
Revenue growth 3Y-12.77%
Revenue growth 5Y5.51%
Sales Q2Q%13.45%

3.2 Future

MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 33.66% yearly.
MAX is expected to show a strong growth in Revenue. In the coming years, the Revenue will grow by 22.42% yearly.
EPS Next Y99.87%
EPS Next 2Y49.72%
EPS Next 3Y35.57%
EPS Next 5Y33.66%
Revenue Next Year55.58%
Revenue Next 2Y39.07%
Revenue Next 3Y28.48%
Revenue Next 5Y22.42%

3.3 Evolution

When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.

2

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings Ratio is negative for MAX. In the last year negative earnings were reported.
Based on the Price/Forward Earnings ratio of 82.71, the valuation of MAX can be described as expensive.
Compared to the rest of the industry, the Price/Forward Earnings ratio of MAX is on the same level as its industry peers.
MAX's Price/Forward Earnings ratio indicates a rather expensive valuation when compared to the S&P500 average which is at 20.07.
Industry RankSector Rank
PE N/A
Fwd PE 82.71

4.2 Price Multiples

The rest of the industry has a similar Price/Free Cash Flow ratio as MAX.
Industry RankSector Rank
P/FCF 126.26
EV/EBITDA N/A

4.3 Compensation for Growth

The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
MAX's earnings are expected to grow with 35.57% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y49.72%
EPS Next 3Y35.57%

0

5. Dividend

5.1 Amount

MAX does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

MEDIAALPHA INC-CLASS A

NYSE:MAX (5/31/2024, 7:04:01 PM)

After market: 17.78 0 (0%)

17.78

-0.55 (-3%)

Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)
Earnings (Next)
Inst Owners
Inst Owner Change
Ins Owners
Ins Owner Change
Market Cap1.17B
Analysts
Price Target
Dividend
Industry RankSector Rank
Dividend Yield N/A
Dividend Growth(5Y)
DP
Div Incr Years
Div Non Decr Years
Ex-Date
Surprises & Revisions
EPS beat(2)
Avg EPS beat(2)
Min EPS beat(2)
Max EPS beat(2)
EPS beat(4)
Avg EPS beat(4)
Min EPS beat(4)
Max EPS beat(4)
EPS beat(8)
Avg EPS beat(8)
EPS beat(12)
Avg EPS beat(12)
EPS beat(16)
Avg EPS beat(16)
Revenue beat(2)
Avg Revenue beat(2)
Min Revenue beat(2)
Max Revenue beat(2)
Revenue beat(4)
Avg Revenue beat(4)
Min Revenue beat(4)
Max Revenue beat(4)
Revenue beat(8)
Avg Revenue beat(8)
Revenue beat(12)
Avg Revenue beat(12)
Revenue beat(16)
Avg Revenue beat(16)
PT rev (1m)
PT rev (3m)
EPS NQ rev (1m)
EPS NQ rev (3m)
EPS NY rev (1m)
EPS NY rev (3m)
Revenue NQ rev (1m)
Revenue NQ rev (3m)
Revenue NY rev (1m)
Revenue NY rev (3m)
Valuation
Industry RankSector Rank
PE N/A
Fwd PE 82.71
P/S
P/FCF
P/OCF
P/B
P/tB
EV/EBITDA
EPS(TTM)
EY
EPS(NY)
Fwd EY
FCF(TTM)
FCFY
OCF(TTM)
OCFY
SpS
BVpS
TBVpS
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -20.44%
ROE N/A
ROCE
ROIC
ROICexc
ROICexgc
OM N/A
PM (TTM) N/A
GM 17.87%
FCFM
ROA(3y)
ROA(5y)
ROE(3y)
ROE(5y)
ROIC(3y)
ROIC(5y)
ROICexc(3y)
ROICexc(5y)
ROICexgc(3y)
ROICexgc(5y)
ROCE(3y)
ROCE(5y)
ROICexcg growth 3Y
ROICexcg growth 5Y
ROICexc growth 3Y
ROICexc growth 5Y
OM growth 3Y
OM growth 5Y
PM growth 3Y
PM growth 5Y
GM growth 3Y
GM growth 5Y
F-Score
Asset Turnover2.64
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF
Debt/EBITDA
Cap/Depr
Cap/Sales
Interest Coverage
Cash Conversion
Profit Quality
Current Ratio 0.99
Quick Ratio 0.99
Altman-Z
F-Score
WACC
ROIC/WACC
Cap/Depr(3y)
Cap/Depr(5y)
Cap/Sales(3y)
Cap/Sales(5y)
Profit Quality(3y)
Profit Quality(5y)
High Growth Momentum
Growth
EPS 1Y (TTM)54.05%
EPS 3YN/A
EPS 5Y
EPS Q2Q%
EPS Next Y99.87%
EPS Next 2Y
EPS Next 3Y
EPS Next 5Y
Revenue 1Y (TTM)-5.79%
Revenue growth 3Y-12.77%
Revenue growth 5Y
Sales Q2Q%
Revenue Next Year
Revenue Next 2Y
Revenue Next 3Y
Revenue Next 5Y
EBIT growth 1Y
EBIT growth 3Y
EBIT growth 5Y
EBIT Next Year
EBIT Next 3Y
EBIT Next 5Y
FCF growth 1Y
FCF growth 3Y
FCF growth 5Y
OCF growth 1Y
OCF growth 3Y
OCF growth 5Y